Location, Location, Location

• Choose high-traffic areas to maximize visibility.

Target Audience

• Understand the demographics of the area to reach the right audience.

Visibility and Readability

• Ensure the billboard is easy to read from a distance; use bold fonts and high-contrast colors.

Size and Format

• Pick the right size for your message; larger billboards may have more impact.

Local Regulations

• Familiarize yourself with local zoning laws and advertising regulations.

Rental Costs

• Compare prices and consider the duration of the lease to fit your budget.

Placement and Orientation

• Check visibility from multiple angles and ensure it’s not blocked by trees or buildings.

Digital vs. Traditional

• Decide if you want a digital billboard (which can be updated frequently) or a traditional one.

Lighting

• Consider the lighting conditions; illuminated billboards are effective at night.

Content Restrictions

• Review any content guidelines to avoid issues with your advertised message.

Competitor Presence

• Be aware of competing brands in the area; you may want to find a unique spot.

Campaign Duration

• Determine how long you want your message displayed and the ease of changing content.

Metrics and Performance

• Ask about traffic data and analytics to gauge the billboard's effectiveness.

Design Considerations

• Invest time in a compelling design; keep it simple, focusing on key messages.

Weather Resistance

• Ensure the billboard material is durable against local weather conditions.