1. Type of Cinnamon:

   • Ceylon Cinnamon: Often referred to as "true cinnamon," it's sweeter and has a more delicate flavor.
   • Cassia Cinnamon: The more common variety with a stronger flavor and a higher coumarin content.

2. Look for Freshness:

   • Check the packaging date; fresher cinnamon has a stronger aroma and flavor.

3. Appearance:

   • Fine, dry powder indicates freshness. Avoid clumps or signs of moisture.
   • Roll form or whole sticks should be uniform in color.

4. Smell:

   • Fresh cinnamon should have a rich, sweet aroma. If it smells bland or flat, it may not be fresh.

5. Origin:

   • Ceylon cinnamon is often sourced from Sri Lanka, while Cassia may come from China or Indonesia. Authenticity matters!

6. Check for Additives:

   • Pure cinnamon should not contain added ingredients. Avoid products with fillers or artificial flavors.

7. Packaging:

   • Opt for airtight, opaque containers to preserve freshness. Avoid bulk bins if you can’t see the product.

8. Grind Size:

   • For convenience, choose ground cinnamon, but whole sticks offer longer shelf life and fresher flavor when ground at home.

9. Consider Health Risks:

   • Cassia cinnamon contains higher levels of coumarin, which can be harmful in large amounts. Moderation is key.

10. Taste Preferences:

    • Experiment with both types to find which flavor profile you prefer for baking, cooking, or beverages.

By keeping these tips in mind, you can choose high-quality cinnamon that enhances your culinary experiences!