1. Official Website: Always start your search on the official Norton website to ensure you’re getting legitimate products.

2. Product Variety: Check the range of products offered, such as Norton AntiVirus, Norton 360, and others, to find the right fit for your needs.

3. Compatibility: Ensure that the Norton product is compatible with your operating system and devices (Windows, Mac, Android, iOS).

4. Subscription Plans: Look into different subscription options (monthly, annually) and their features to maximize value.

5. User Reviews: Read customer reviews and ratings to gauge the effectiveness and reliability of the product.

6. Customer Support: Confirm the availability of customer support options, such as live chat, phone support, or community forums.

7. Trial Versions: Consider trying a free trial version before making a purchase to evaluate the software's performance.

8. Discounts and Offers: Keep an eye out for discounts, promo codes, or special offers that could save you money.

9. Security Features: Understand the specific security features, such as malware protection, VPN, firewall, and backup options.

10. Privacy Policy: Review the privacy policy to understand how your data will be handled and protected.

11. Uninstallation Process: Familiarize yourself with the uninstallation process in case you need to remove the software later.

12. Updates: Ensure that there is a clear process for software updates to keep the security features current.

13. Community Feedback: Engage with online forums or communities for opinions and experiences related to Norton products.

14. Comparison: Compare Norton with other antivirus solutions to see which best meets your requirements. ```

Feel free to reach out if you need more information or specific details!