Know the Format

• Understand the difference between various film formats (e.g., 35mm, 120, medium format).

Determine Your Needs

• Consider what you want from the film: color, black and white, or specific types like slide or negative.

Check Expiration Dates

• Always look for the expiration date on film packaging to ensure freshness.

Storage Conditions

• Inquire about how the film has been stored; film kept in a cool, dry place will perform better.

Brand Variations

• Research different brands (e.g., Kodak, Fujifilm, Ilford) for specific characteristics and quality.

ISO Ratings

• Understand the ISO/ASA rating to choose the right film for your shooting conditions (low light vs. bright daylight).

Dynamic Range

• Look for films with a wider dynamic range for more flexibility in exposure.

Grain and Texture

• Consider the film's grain characteristics; some films have a fine grain while others may be more pronounced.

Reviews and Samples

• Search for sample images and reviews to get a sense of the film’s performance and aesthetic.

Local Availability

• Check local photography stores or online retailers for availability and pricing.

Bulk Buying Options

• Consider buying in bulk for savings if you plan to shoot a lot.

Compatibility with Your Camera

• Make sure the film format is compatible with your camera.

Experimentation

• Don’t hesitate to try different films to discover what best suits your style.

Community Recommendations

• Join photography forums or groups for recommendations based on personal experiences.

Lab Processing Choices

• Verify which labs can process the specific film type you're purchasing, especially for specialty films.