1. Source Quality: Look for reputable suppliers to ensure high-quality cocoa. Check for certifications like Fair Trade or Organic.

2. Types of Cocoa: Understand the difference between cocoa powder, cocoa nibs, and dark chocolate. Each serves different culinary purposes.

3. Flavor Profiles: Different origins produce distinct flavor profiles. Consider what type of flavor you want for your recipes or products.

4. Processing Methods: Be aware of how the cocoa is processed. Dutch-processed cocoa has a different pH and flavor compared to natural cocoa powder.

5. Packaging: Ensure the product is well-packaged to maintain freshness. Look for airtight and light-resistant containers.

6. Expiration Dates: Always check the expiration date to ensure the cocoa is fresh and usable.

7. Sourcing Practices: Research the ethical sourcing practices of the supplier to ensure sustainable practices are followed.

8. Price Comparison: Compare prices among different retailers, but don’t compromise on quality for cheaper options.

9. Allergens: Check for any possible allergen information, especially if you have dietary restrictions.

10. Local Availability: Consider supporting local brands or businesses to reduce carbon footprint and support local economies.

11. Experiment with Blends: Don't hesitate to try blended cocoa products for unique flavors.

12. Storage Recommendations: Learn proper storage techniques to keep cocoa fresh for longer, such as storing it in a cool, dry place.

By keeping these tips in mind, you can make more informed choices when purchasing cocoa.