Purpose

• Determine the primary use (e.g., casual, outdoor activities, formal events).

Weather Conditions

• Consider the climate and weather conditions you’ll be in (rain, cold, windy).

Material

• Look for materials suited to your needs (e.g., waterproof, breathable, insulated).

Fit

• Ensure it fits well; it should allow for layering without being too loose or restrictive.

Functionality

• Check for necessary features like pockets, zippers, and adjustable cuffs.

Style

• Choose a design that complements your personal style and wardrobe.

Weight

• Decide if you prefer a lightweight jacket for packing or a heavier one for warmth.

Care Instructions

• Consider how easy it is to clean and maintain the jacket.

Price

• Set a budget and compare options within your price range.

Brand Reputation

• Research brands for quality, durability, and customer reviews.

Sustainability

• Look for eco-friendly materials and ethical manufacturing practices if that’s important to you.

Seasonality

• Think about how often you’ll wear it and for what seasons.

Layering Ability

• Ensure it can easily fit over sweaters or layers as needed.

Zip and Button Quality

• Test zippers and buttons for durability and ease of use.

Return Policy

• Check the return policy in case the jacket doesn't meet your expectations after purchase.