Define Your Goals

• Establish the purpose of your video (e.g., marketing, training, entertainment).

Know Your Audience

• Identify who your target viewers are to tailor content effectively.

Set a Budget

• Outline all costs involved, including pre-production, production, and post-production.

Research Production Companies

• Look for portfolios, reviews, and prior work to assess quality.

Check Equipment Quality

• Inquire about the cameras, lighting, and sound equipment used.

Plan Your Script & Storyboard

• Create a detailed script and storyboard to visualize the project.

Understand the Timeline

• Discuss and agree on deadlines for each phase of production.

Discuss Rights and Usage

• Clarify ownership of the final product and any licensing for music/footage.

Communication Is Key

• Maintain open communication with the production team throughout the process.

Review and Revise

• Be open to feedback and revisions during the editing stage.

Consider Post-Production Needs

• Ensure the production team has adequate editing and special effects capabilities.

Distribution Strategy

• Plan how and where the video will be distributed (e.g., social media, website).

Ask About Experience

• Inquire about the team’s experience in your industry or type of video.

Insurance and Contracts

• Verify that the production company has insurance and review contracts carefully.

Seek Recommendations

• Ask for referrals from colleagues or industry contacts who have used video production services.